E-Day
February 29, 2008 in Current Affairs by Jonathan
Due to a lack of publicity, colder weather over the past few days and general inertia E-Day was a total failure.
Here is a quote from the E-Day website:
E-Day did not succeed in cutting the UK’s electricity demand. The drop in temperature between Wed 27 Feb and Thurs 28 Feb days probably caused this, as a result of more lights and heating being left on than were originally predicted. The National Grid refined their assessments, based on actual weather data, during Thursday afternoon but I am afraid that E-Day did not achieve the scale of public awareness or participation needed to have a measurable effect. I will do my best to learn the relevant lessons for next time. Thank you to everyone who helped me or left something off specially as their contribution to E-Day, and this Leave It Off experiment. Please enjoy E-Day’s solution, video and science sections which all worked well. Warmest regards, Matt
According to the BBC News website E-Day started as Planet Relief an awareness raising programme – that was to contain a significant comedy element. The BBC decided against this though due to the low audience figures from the Live Earth concert also viewer feedback suggested that people prefer documentary programmes about climate change.
The hope for the day was to try and get a 2 – 3% reduction but in the end there was a small increase in consumption +0.1%.
Even with the lack of publicity and the slightly cooler weather the result does not surprise me it could be an example of how people think that someone else is going to sort out the world’s problems.







